For example, Zeeman Air sells

Seaman marveled at the high prices paid for perfume. Is that necessary? And what exactly are you paying for? To find out, they started making an eau de parfum. The challenge: how to make a truly premium fragrance for the lowest possible price. With renowned "noses," Zeeman developed two top fragrances for only 4.99.

Campaign website

Commissioned by Persuade, we built a one-page WordPress website that supports the cross-media campaign. In it, we explain that with eau de parfum, you primarily pay for seduction, i.e. what you pay for with expensive brands and with Air.

In the realization of the website we had close contact with the art-director of Persuade. In the site we also wanted to express the feeling of 'Air' by using a lot of white space and so-called particle animation. Subtle animation of elements such as the 'noses' was also a nice challenge. Anyway, it becomes clear when you visit the action site.

Speed

With a campaign going big in six countries at once, we expected a huge "run" on the website. That turned out to be not redundant, within a day of launch Lucht was totally sold out online. Naturally, we optimized as much as possible during construction. No image was too heavy and with WP caching and Cloudflare the loading time was über fast.