Everything for a smile

Polder Knowledge had the pleasure of completing two projects for Coolblue. Their popular blog Coolblue talks and the online corporate branding manual. Both projects have WordPress as a base with custom components from our hand.

Coolblue talks

The Coolblue blog is the place for talk. Interesting news, fun conversations on social media and experiences from customers and Coolblue employees.

WordPress is originally a blog platform, so it's a great choice in this case as well. Coolblue talks has a Dutch and a bilingual Belgian version. Articles can optionally be posted on both versions and translated into French if desired. An important aspect was the optimization for search engines per country as well as per language.

Coolblue blueprint

To ensure an unambiguous look and a consistent way of communicating, we created an online corporate identity manual at Coolbue's request. People involved have their own login that gives them access to all corporate identity elements and their correct application. Of course, the site itself had to lead by example, so every pixel here conforms to the Coolblue design principles.